How Automation Can Change the Face of Your Martech Stack

Opinions expressed by Entrepreneur contributors are their own. While the B2B segment has grown phenomenally over the last decade, it was only a couple of years ago that B2B marketing was seen as a hit-and-miss exercise. Having practical tools to identify the target audience, create strategies on their requirements, customize every offering and hit the target — all of this has…

How to Implement Inclusion and Diversity at Your Organization

Opinions expressed by Entrepreneur contributors are their own. Inclusion and diversity (I&D) is more than implementing new policies, creating programs or checking marks off a list. Equitable companies can outpace their competitors by respecting the unique needs, perspectives and potential of all their team members. As a result, companies with outstanding I&D-supported workplaces earn deeper trust and…

3 Ways to Use a Virtual Assistant to Grow Your

Opinions expressed by Entrepreneur contributors are their own. We live in the information age, which is why growing your online presence (and, consequently, sales) is critically important for every business. A virtual assistant (VA) can help you generate leads and even prospect for you at a fraction of the cost of an in-house employee!If the above statement seems unreal…

Account-Based Marketing is the Magic Wand of B2B Marketing

Opinions expressed by Entrepreneur contributors are their own. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In today’s market, where excellence is also competitive, this could be the best solution for strengthening marketing strategies. With its capacity to target every customer and frame customized solutions for every stakeholder, ABM…

How does McLaren win the race both on the track

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com Innovation is essential for success. With the Mexican Grand Prix approaching soon, as it will take place on November 7, these innovations will be the center of attention,…

What is a Pop-Up store?

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The million dollar question: how do I attract more customers? Today there are many digital and physical marketing strategies, but there is one that is becoming more and more…