How SaaS Companies Can Boost User Engagement With Video Marketing

Opinions expressed by Entrepreneur contributors are their own. If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose?  Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can get boring, but research shows watching videos tends to have the opposite…

The Emergence of the Cloud in Marketing

Opinions expressed by Entrepreneur contributors are their own. One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed.…

Remote Team Management: 7 Best Practices

Opinions expressed by Entrepreneur contributors are their own. Business owners accustomed to monitoring productivity based on pure worker visibility can easily struggle with remote employee management. Employees, too, may feel out of sorts in the beginning while they adjust to significant changes. However, being proficient at managing these workers is increasingly vital, and requires mental…