Opinions expressed by Entrepreneur contributors are their own. If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose? Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can get boring, but research shows watching videos tends to have the opposite…
Opinions expressed by Entrepreneur contributors are their own. Content writing and creative writing are words that seem interchangeable and are often confused with each other. But these two functions are very distinct when you look into them in detail. So, what is creative content writing? Who are these expert and professional content writers? Why should…
Opinions expressed by Entrepreneur contributors are their own. One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed.…
This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on October 10, 2021 As entrepreneurs we are always involved in different projects and seeking to achieve different goals, which makes our days generally saturated with work and pending … Elena Koycheva vía Unsplash We…
Opinions expressed by Entrepreneur contributors are their own. A few weeks ago, I thought I had a panic attack. I was stuck in traffic, which is saying a lot since I live in a town of 20,000 people. Road construction and tourists clogged the roads, and I was annoyed. I was late to pick up…
Opinions expressed by Entrepreneur contributors are their own. Business owners accustomed to monitoring productivity based on pure worker visibility can easily struggle with remote employee management. Employees, too, may feel out of sorts in the beginning while they adjust to significant changes. However, being proficient at managing these workers is increasingly vital, and requires mental…
Opinions expressed by Entrepreneur contributors are their own. Since the introduction of audio blogging in the early 2000s, the advent of the podcasting industry has grown geometrically. Whereas only 20% of Americans were familiar with the concept of podcasting 15 years ago, that number has swelled to approximately 75%, who are not only aware of…
Opinions expressed by Entrepreneur contributors are their own. What are your company’s most basic ethical and societal principles? If you can rattle them off without checking your website, well done. Even if you can’t, what matters far more is whether or not you are actually leading with them. But is that even possible to do…
Opinions expressed by Entrepreneur contributors are their own. James Patterson, author of thrillers like Along Came a Spider (1993), Kiss the Girls (1995) and the 2006 to 2020 Alex Cross series (all published by Little, Brown and Company), has sold more than 300 million books and has a perpetual spot on the highest-earning author list.…
Opinions expressed by Entrepreneur contributors are their own. You’ve launched your new, beautiful and fully optimized website. Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it was meant to be, you need to implement effective and sustainable marketing tactics. 1. Retargeting Most…
