Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur with a business of any size, you’re too painfully aware of your digital footprint. You’re made to sweat over the traffic numbers to your site, stare blankly at graphs and charts generated by WordPress or Google that seem to hold the value of…
Opinions expressed by Entrepreneur contributors are their own. Since the start of 2020 and throughout most of 2021, the U.S. has seen a surge in the number of employees who have left their jobs in search of more rewarding uses of their time and skills. This is simply one of the latest examples highlighting a…
Opinions expressed by Entrepreneur contributors are their own. While the B2B segment has grown phenomenally over the last decade, it was only a couple of years ago that B2B marketing was seen as a hit-and-miss exercise. Having practical tools to identify the target audience, create strategies on their requirements, customize every offering and hit the target — all of this has…
Opinions expressed by Entrepreneur contributors are their own. Inclusion and diversity (I&D) is more than implementing new policies, creating programs or checking marks off a list. Equitable companies can outpace their competitors by respecting the unique needs, perspectives and potential of all their team members. As a result, companies with outstanding I&D-supported workplaces earn deeper trust and…
Opinions expressed by Entrepreneur contributors are their own. We live in the information age, which is why growing your online presence (and, consequently, sales) is critically important for every business. A virtual assistant (VA) can help you generate leads and even prospect for you at a fraction of the cost of an in-house employee!If the above statement seems unreal…
Opinions expressed by Entrepreneur contributors are their own. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In today’s market, where excellence is also competitive, this could be the best solution for strengthening marketing strategies. With its capacity to target every customer and frame customized solutions for every stakeholder, ABM…
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Since May 2021, the Joe Biden administration revived a ‘visa’ program for international entrepreneurs, which had been contemplated since the Barack Obama administration, but was cut short during the…
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com Innovation is essential for success. With the Mexican Grand Prix approaching soon, as it will take place on November 7, these innovations will be the center of attention,…
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The million dollar question: how do I attract more customers? Today there are many digital and physical marketing strategies, but there is one that is becoming more and more…
Medellín, Colombia.- Imagine having a trusted person to whom you can leave practically all or part of your business in charge. From the day you leave any process of your company to a BPO (Business Process Outsourcing) you will begin to be more successful and you will no longer worry about customer service, sales, collection,…
