How SaaS Companies Can Boost User Engagement With Video Marketing

Opinions expressed by Entrepreneur contributors are their own. If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose?  Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can get boring, but research shows watching videos tends to have the opposite…

The Emergence of the Cloud in Marketing

Opinions expressed by Entrepreneur contributors are their own. One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed.…

Remote Team Management: 7 Best Practices

Opinions expressed by Entrepreneur contributors are their own. Business owners accustomed to monitoring productivity based on pure worker visibility can easily struggle with remote employee management. Employees, too, may feel out of sorts in the beginning while they adjust to significant changes. However, being proficient at managing these workers is increasingly vital, and requires mental…

How to Write a Book Like James Patterson

Opinions expressed by Entrepreneur contributors are their own. James Patterson, author of thrillers like Along Came a Spider (1993), Kiss the Girls (1995) and the 2006 to 2020 Alex Cross series (all published by Little, Brown and Company), has sold more than 300 million books and has a perpetual spot on the highest-earning author list.…