Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs are always looking for a way to gain an edge on the competition. Sometimes, however, that edge…
Opinions expressed by Entrepreneur contributors are their own. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ways in which a product or service’s value can be conveyed to the…
Opinions expressed by Entrepreneur contributors are their own. A few Saturday nights ago, my family and I paid $30 to download Marvel’s Black Widow on its opening weekend. Along with millions of other households, we watched a Hollywood blockbuster from the comfort of our own home instead of going to a movie theater. Although much has been written…
Opinions expressed by Entrepreneur contributors are their own. Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes “intangible” creations of the human mind — in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in…
Opinions expressed by Entrepreneur contributors are their own. Coming up with a business idea is easy. But coming up with a great business idea? That’s a challenge. An even bigger challenge is taking that idea and turning it into a viable business opportunity.With 90% of startups failing, how can you be sure your idea is…
Opinions expressed by Entrepreneur contributors are their own. When I was comfortable at a stable, well-paying job that I had worked hard at for years, I found myself wondering what next moves I should take. I was content with my position, but I wanted to advance and move forward. Ultimately, I realized that at the…
Opinions expressed by Entrepreneur contributors are their own. For a few fleeting minutes each, some billionaire earthlings were able to leave the problems of Earth behind. The smoke and fire from their rockets launched them just beyond the entrance to space, where the panorama of an imperfect world stretched out below.“To the next generation of…
Opinions expressed by Entrepreneur contributors are their own. Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost endless.This plethora of options may have you swinging between feeling like…
Opinions expressed by Entrepreneur contributors are their own. Wherever you’re at on your entrepreneurial journey, it can be all too easy to view success as the preserve of the already connected and wealthy.The wealthy, after all, are wealthy. They can afford to take a chance on something. They probably hang out with other wealthy and…
Opinions expressed by Entrepreneur contributors are their own. Adaptation to challenging circumstances is a natural state of being for startup founders. My most recent challenge specifically lay in my company’s go-to-market (GTM) strategy. The goals management software market had become saturated, our competitors were raising large amounts of capital, building huge sales teams and spending millions…
