The Emergence of the Cloud in Marketing

Opinions expressed by Entrepreneur contributors are their own. One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed.…

Remote Team Management: 7 Best Practices

Opinions expressed by Entrepreneur contributors are their own. Business owners accustomed to monitoring productivity based on pure worker visibility can easily struggle with remote employee management. Employees, too, may feel out of sorts in the beginning while they adjust to significant changes. However, being proficient at managing these workers is increasingly vital, and requires mental…

How to Write a Book Like James Patterson

Opinions expressed by Entrepreneur contributors are their own. James Patterson, author of thrillers like Along Came a Spider (1993), Kiss the Girls (1995) and the 2006 to 2020 Alex Cross series (all published by Little, Brown and Company), has sold more than 300 million books and has a perpetual spot on the highest-earning author list.…

3 Website Marketing Strategies Proven to Increase Conversions

Opinions expressed by Entrepreneur contributors are their own. You’ve launched your new, beautiful and fully optimized website.  Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it was meant to be, you need to implement effective and sustainable marketing tactics.  1. Retargeting  Most…

3 Ways to Avoid Entrepreneur Burnout

Opinions expressed by Entrepreneur contributors are their own. Even the most motivated entrepreneurs can be completely drained following the “hustle harder” culture.I had a long, ladder-climbing career in the corporate technology world, reaching leadership positions where I worked alongside the executives of large international organizations. At the same time, I was trying to build my own…