Opinions expressed by Entrepreneur contributors are their own. You’ve launched your new, beautiful and fully optimized website. Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the profitable marketing channel it was meant to be, you need to implement effective and sustainable marketing tactics. 1. Retargeting Most…
Opinions expressed by Entrepreneur contributors are their own. Even the most motivated entrepreneurs can be completely drained following the “hustle harder” culture.I had a long, ladder-climbing career in the corporate technology world, reaching leadership positions where I worked alongside the executives of large international organizations. At the same time, I was trying to build my own…
Opinions expressed by Entrepreneur contributors are their own. I’ve worn many different hats in my lifetime: Silicon Valley tech executive, business founder, single mom and CEO, but no matter the role, effective communication is a skill that proves its worth in any setting. In 2011, when I left my career as a high-level executive in…
Opinions expressed by Entrepreneur contributors are their own. Whether we choose to indulge it substantially or not, a sense of not being quite enough in our profession virtually all entrepreneurs have felt to some degree. It creeps up unexpectedly, and all of a sudden you’re stuck in mindset mired in thoughts like, “I don’t how…
This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on October 9, 2021 A fundamental part of planning any business idea is user validation. Validation is simply understood as knowing how feasible and necessary your idea is for end users. These can be categorized…
Opinions expressed by Entrepreneur contributors are their own. According to the World Economic Forum, we are experiencing the beginning of a cash revolution. The convergence of technological innovations in the telecommunication, banking and retail industries have moved us towards an increasingly cashless society wherein consumers are accustomed to and reliant on the convenience of paying alternatively. Many shoppers, especially younger ones, rarely carry…
Opinions expressed by Entrepreneur contributors are their own. For many businesses, going digital will be the difference between success and failure. So if you are about to embark on this journey in the unique situation we are in, you need to adopt an SEO strategy that will help you during and post-Covid-19. Short-term SEOYour short-term SEO…
Opinions expressed by Entrepreneur contributors are their own. This past spring, Apple introduced the AppTracking Transparency framework. Now, different companies have to provide information about how their application collects and uses data from consumers. The user will then be able to decide whether they want that app to track them and use the device’s ad identifier…
Opinions expressed by Entrepreneur contributors are their own. These days, anyone can become an entrepreneur thanks to all the digital resources available at your fingertips. However, what many entrepreneurs soon learn after taking the leap into owning their own business is that it takes a special level of passion and drive to ride the roller…
Many companies are looking for ways to increase customer satisfaction and decrease costs at the same time. While customer service is an integral part of any company, one thing to consider is whether the customer service can be outsourced or not. Outsourcing your customer service is an excellent idea for many companies to free up […]
